Work Experience

Everquote, Director of Performance Marketing

Leading Paid ads strategy for the US market.

OKX, Director of Performance Marketing

Accelerating growth across US, Brazil and EEA markets with strong ROI performance, while serving as a subject matter expert on automation strategy for key acquisition channels.

Revolut, SeniorGrowth Marketing Manager

I led multi-market growth initiatives across seven-figure budgets, launched and scaled new channels, drove a 3x increase in global signups via Search campaigns, and cut acquisition costs through strategic automation and creative experimentation—earning a fast-track promotion to Senior II.

Insurify, Growth Marketing Manager

Scaled prospecting channels across social and display, built a robust reporting and testing framework, launched an influencer video pipeline — resulting in consistent MoM revenue growth

Bevi, Senior Digital Marketing Analyst

Led Paid Social strategy - reducing MQL cost, improved conversions and email capture, optimized conversational marketing, and implemented enhanced attribution logic.

YOOSE, Senior Sales Executive

Developed a new targeting strategy for a Telco firm – campaign nominated for the 2016 Singapore MobEx Awards for the innovative use of location data.

Education

Babson College

Master of Business Administration, Concentrations: Business Analytics & Marketing, Summa Cum Laude

Singapore Management University

Bachelor of Business Management, Majors: Marketing & Sociology

Technical Experience

    • Meta

    • Google (across products)

    • TikTok

    • X

    • Apple Search Ads

    • Snapchat

    • LinkedIn

    • Pinterest

    • Reddit

    • DSPs (Moloco, Applovin, Liftoff, etc.)

    • Appsflyer

    • Branch

    • Looker/Tableau

    • Google Tag Manager

    • Budget planning and forecasting

    • Attribution

    • Marketing Automation

    • Creative Strategy for Paid Performance

    • Deep Dive Performance Analysis

    • Team planning and interviews