Work Experience
OKX, Director of Performance Marketing
Accelerating growth across Brazil and EEA markets with strong ROI performance, while serving as a subject matter expert on automation strategy for key acquisition channels.
Revolut, Senior Growth Marketing Manager
I led multi-market growth initiatives across seven-figure budgets, launched and scaled new channels, drove a 3x increase in global signups via Search campaigns, and cut acquisition costs through strategic automation and creative experimentation—earning a fast-track promotion to Senior II.
Insurify, Growth Marketing Manager
Scaled prospecting channels across social and display, built a robust reporting and testing framework, launched an influencer video pipeline — resulting in consistent MoM revenue growth
Bevi, Senior Digital Marketing Analyst
Led Paid Social strategy - reducing MQL cost, improved conversions and email capture, optimized conversational marketing, and implemented enhanced attribution logic.
YOOSE, Senior Sales Executive
Developed a new targeting strategy for a Telco firm – campaign nominated for the 2016 Singapore MobEx Awards for the innovative use of location data.
Education
Babson College
Master of Business Administration, Concentrations: Business Analytics & Marketing, Summa Cum Laude
Singapore Management University
Bachelor of Business Management, Majors: Marketing & Sociology
Technical Experience
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Meta
Google (across products)
TikTok
X
Apple Search Ads
Snapchat
LinkedIn
Pinterest
Reddit
DSPs (Moloco, Applovin, Liftoff, etc.)
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Appsflyer
Branch
Looker/Tableau
Google Tag Manager
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Budget planning and forecasting
Attribution
Marketing Automation
Creative Strategy for Paid Performance
Deep Dive Performance Analysis
Team planning and interviews