Work Experience

OKX, Director of Performance Marketing

Accelerating growth across Brazil and EEA markets with strong ROI performance, while serving as a subject matter expert on automation strategy for key acquisition channels.

Revolut, Senior Growth Marketing Manager

I led multi-market growth initiatives across seven-figure budgets, launched and scaled new channels, drove a 3x increase in global signups via Search campaigns, and cut acquisition costs through strategic automation and creative experimentation—earning a fast-track promotion to Senior II.

Insurify, Growth Marketing Manager

Scaled prospecting channels across social and display, built a robust reporting and testing framework, launched an influencer video pipeline — resulting in consistent MoM revenue growth

Bevi, Senior Digital Marketing Analyst

Led Paid Social strategy - reducing MQL cost, improved conversions and email capture, optimized conversational marketing, and implemented enhanced attribution logic.

YOOSE, Senior Sales Executive

Developed a new targeting strategy for a Telco firm – campaign nominated for the 2016 Singapore MobEx Awards for the innovative use of location data.

Education

Babson College

Master of Business Administration, Concentrations: Business Analytics & Marketing, Summa Cum Laude

Singapore Management University

Bachelor of Business Management, Majors: Marketing & Sociology

Technical Experience

    • Meta

    • Google (across products)

    • TikTok

    • X

    • Apple Search Ads

    • Snapchat

    • LinkedIn

    • Pinterest

    • Reddit

    • DSPs (Moloco, Applovin, Liftoff, etc.)

    • Appsflyer

    • Branch

    • Looker/Tableau

    • Google Tag Manager

    • Budget planning and forecasting

    • Attribution

    • Marketing Automation

    • Creative Strategy for Paid Performance

    • Deep Dive Performance Analysis

    • Team planning and interviews