Work Experience
Everquote, Director of Performance Marketing
Leading Paid ads strategy for the US market.
OKX, Director of Performance Marketing
Accelerating growth across US, Brazil and EEA markets with strong ROI performance, while serving as a subject matter expert on automation strategy for key acquisition channels.
Revolut, SeniorGrowth Marketing Manager
I led multi-market growth initiatives across seven-figure budgets, launched and scaled new channels, drove a 3x increase in global signups via Search campaigns, and cut acquisition costs through strategic automation and creative experimentation—earning a fast-track promotion to Senior II.
Insurify, Growth Marketing Manager
Scaled prospecting channels across social and display, built a robust reporting and testing framework, launched an influencer video pipeline — resulting in consistent MoM revenue growth
Bevi, Senior Digital Marketing Analyst
Led Paid Social strategy - reducing MQL cost, improved conversions and email capture, optimized conversational marketing, and implemented enhanced attribution logic.
YOOSE, Senior Sales Executive
Developed a new targeting strategy for a Telco firm – campaign nominated for the 2016 Singapore MobEx Awards for the innovative use of location data.
Education
Babson College
Master of Business Administration, Concentrations: Business Analytics & Marketing, Summa Cum Laude
Singapore Management University
Bachelor of Business Management, Majors: Marketing & Sociology
Technical Experience
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Meta
Google (across products)
TikTok
X
Apple Search Ads
Snapchat
LinkedIn
Pinterest
Reddit
DSPs (Moloco, Applovin, Liftoff, etc.)
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Appsflyer
Branch
Looker/Tableau
Google Tag Manager
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Budget planning and forecasting
Attribution
Marketing Automation
Creative Strategy for Paid Performance
Deep Dive Performance Analysis
Team planning and interviews