Hey, I’m Vasu.

I help businesses scale their performance marketing efforts.

I help founders plan their strategies for sustainable growth.

I help analysts prepare for their performance marketing interviews.

My Expertise

Performance Marketing Leadership

Proven success in driving business growth through multi-channel paid media campaigns, optimizing budgets, and exceeding key KPIs like CPA, ROI, and AUM growth.

Data-Driven Strategy & Optimization

Expertise in leveraging data for campaign optimization, implementing attribution models, and building dashboards to inform strategic decisions.

Cross-Functional Collaboration & Process Automation

Strong leader in collaborating with sales, creative, and tech teams to streamline marketing processes, improve conversion rates, and automate workflows for greater efficiency.

How I Can Help You

Mid-Sized Businesses

I’ll conduct a comprehensive audit of your performance marketing strategies and provide fresh insights to optimize your efforts. I can also serve as a valuable addition to your team during periods of transition, ensuring smooth execution and continued growth.

Founders

I’ll guide you in planning how and when to invest in performance marketing to accelerate your business growth. Together, we’ll map out key hires and establish foundational mar-tech systems to set your team up for success from the start.

Marketing Analysts

I’ll help you troubleshoot and optimize your current campaigns to drive better results. Additionally, I can assist with mock interviews, preparing you for the next step in your career.

Stuck? Need help brainstorming?

When I first started out in performance marketing, I struggled to find someone who could help me work through tricky optimizations or understand what was driving my results.

If you're a performance marketer or a founder, facing a optimization problem, I’m offering a free 30-minute soundboarding session to help you brainstorm and explore potential solutions. Use this time to discuss your ideas, get advice, or work through tough decisions with a fresh perspective.